The concept involved creating teaser videos, each no longer than one minute, to showcase 2-3 concerts at Spillestedet Stengade every week. These teasers featured catchy visuals designed for the Instagram Reel format, allowing users to listen to the bands. Given the project's long-term nature, spanning the entire season, the challenge was to develop a template that could be easily updated weekly with new artists while avoiding repetitiveness. To tackle this, I designed five custom opening and closing visuals, rotated monthly, with themes including time, underwater life, love, space, and a specific Stengade theme. Regarding the style, I opted for a stop-motion/collage effect to reflect the DIY atmosphere of the volunteer-driven venue.
Stengade Weekly Calendars
Promotional content created for Spillestedet Stengade's Instagram page, aimed at advertising weekly concerts during the first half of 2024.