Following a brainstorming session with the CEO of Ninjago Music, we collectively determined that the primary objective for this latest version of the popular "The Weekend Whip" should be to engage as many fans as possible. Leveraging the Ninjago Music Twitter account, we directly reached out to fans, inviting them to submit video or audio recordings of the song's bridge. These submissions were then curated and integrated into the final lyric video.
Approximately 50 submissions were received, from which the top 24 were selected. These curated entries were showcased in a visually dynamic manner, displayed on a grid of CRT screens that gradually emerged as the camera receded. This technique created the illusion of an ever-expanding array of fans appearing on screen, culminating in a climactic moment as the song transitioned into its final chorus.
The video was preceded by a teaser video created in the same style, promoted on TikTok, which was viewed 50k times in two days and is still the most viewed video on the channel.